Author Archives: Lauren Ross

4 ways to ace holiday email marketing during COVID-19

| September 16, 2020

The busiest time in the email marketing calendar is almost upon us: Q4, complete with American Thanksgiving, Black Friday, Cyber Monday, and a daily flood of emails until the end of the year.  This year, we’re expecting a busier fourth quarter than ever—not only because more people are shopping from home in the age of […]

4 key email marketing considerations during COVID-19

| May 12, 2020

In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to market? What isn’t? Is it appropriate to be marketing at all? Best practices should be maintained in every marketing discipline even in times of […]