Monthly Archives: August 2020

August 2020 Local Search Roundup

Although there were few surprises this month in local search, Google released a number of significant updates as they lean in to plans they’ve been preparing all year—including changes in shopping, a greater emphasis on mobile page speed and reviews, and a smattering of new COVID-related mechanisms. None of these updates should come as a […]

4 ways we’re creating a more diverse workplace

Over the last couple of months, DAC’s People and Culture team has taken the time to audit our existing policies, practices, and training. We’ve evaluated how they support our long-held values around diversity and inclusion, as well as our zero-tolerance policy against racism and discrimination. In light of our findings, we’ve taken tangible steps to […]

Behind the Headlines: The accelerated rise of ecommerce

The headline has been months in the making, and we always knew what it would say: the COVID-19 pandemic has driven unprecedented growth in ecommerce as shoppers stay away from physical stores. But has this rising tide lifted all boats? Did Q2 2020 favor one industry more than any other? Have major retailers doubled down, […]

Spotlight on Google’s new report: Rising Retail Categories

Since the global onset of COVID-19, wild fluctuations in consumer demand have created new challenges for retailers all over the world. Previous methods to understand and get ahead of changing consumer interests—from Google Trends to social listening and surveys—have continued to inform decisions made on the fly. But these techniques represent a narrow focus, and […]

Instantly boost your Google My Business rankings by removing spam

Googles finds more than 25 billion spam-filled pages every day. Last year, Google users submitted more than 230,000 reports of spam, 82% of which resulted in pages being taken down. Very simply, spam is part of the experience when it comes to internet staples like Google Maps and Google My Business (GMB)—but some suffer its […]