Monthly Archives: February 2020

February 2020 LPM Roundup

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, […]

5 avoidable SEO mistakes retailers make

Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales in 2020—up from 14.1% last year and rising to 22% by 2023. Despite playing such a critical role in propelling lower-cost top-of-funnel traffic, SEO is […]

Behind the Headlines: Lessons from BA’s £183 million data-breach fine

Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when BA’s appeal period came to an end in January 2020, the Information Commissioner’s Office (ICO) delayed its final decision for several more months. What’s […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

Oscars 2020: Retail marketing lessons from the red carpet

The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and worst-dressed stars on the red carpet this year?  As digital obsessives and avid pop culture consumers, we tend to watch […]

Digital advertising in a cookie-less future

Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite brands remembering our shipping address for purchases. Cookies have also been the primary mechanism that allows marketers to find users based on their […]