Monthly Archives: November 2019

November 2019 LPM roundup

As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully rolled out in 2020. For online marketers, staying on top of the coming trends is key—you don’t want to be […]

Hey, BERT! Meet the Google AI set to change search forever

For all its myriad patents, products, services, and initiatives, Google’s goal is neatly summed up in a concise mission statement: to organise the world’s information and make it universally accessible and useful. The search giant’s latest venture—an AI endeavour named BERT—encapsulates this effort perfectly, representing the next logical step in Google’s attempts to interpret exactly […]

How to build your own analytics dashboard

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we’re going to show you exactly how to build a basic reporting dashboard […]

How analytics dashboards save countless marketing hours

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. With so much data available, we have the capability to measure the performance of our marketing campaigns in a […]

From dragons to data: How to prepare for marketing in 2020

According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten to wipe out humanity once and for all. Pacific Rim, on the other hand, predicted that 2020 will bring significant leaps in giant-robot warfare and […]

Take control of your online reputation with Review Response Assistant

Managing reviews and mentions online has become a critically important part of every modern business strategy. So today, we’re launching a new tool to make reputation management easier than ever before: the Review Response Assistant (RRA). Why do review responses matter? Because you can amplify positive comments, mitigate negative ones, and engage with your audience […]

3 ways Google Posts can help you win this holiday season

Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavour. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]

Boost your email open rates with these subject line tips

Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances are, a lot of those emails are never even opened. Whether it’s a newsletter, announcement, offer, or […]