Author Archives: Gavin Bowick

Media Mix Modelling in 2023: What you need to know before diving in

Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and your ability to measure channel performance the reason? Or, you’re just think it’s time to change the way you’re evaluating upper funnel media, then media mix modelling […]

How to build your own analytics dashboard

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we show you exactly how to build a basic reporting dashboard using Google […]

How analytics dashboards save countless marketing hours

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. But how can we best utilise those figures to not only measure our performance but inform our future decisions […]