Monthly Archives: September 2016

Google Penguin updated to part of core algorithm

There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]

How Google’s on a mission to build the “most detailed” maps in the world

Earlier this week, Google invited 75 of its top Local Guides from many corners of the world, to an all-expenses-paid summit at its headquarters in Los Angeles. According to Business Insider, these individuals ranged from a disabilities advocate in the Dominican Republic through to a Tunisian woman on a mission to bolster tourism to her […]

DAC Creates Mobile-First Website for AlarmForce

As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing […]

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]

Dark social, and what you need to know about it

‘Dark social’ implies something rather intriguing and sinister doesn’t it? If you’re not familiar with the term I hate to disappoint, but put simply, in the world of online marketing it refers to social link sharing which happens privately and cannot be tracked. It’s a trend online marketers need to get on top of, if […]

On your marks, get set, go! The race for instant video heats up.

The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step in the direction of Snapchat and will allow users to share live video instantly with their Facebook friends. Announcing the […]

Updated Google Insights: Are You Focusing Your Efforts in the Right Area?

Google is always changing – at times it seems, faster than the weather. Changes to Google Insights, which live within Google My Business, is just the latest update. While we used to have breakdowns of Views & Clicks (below) only, Google Insights is now comprised of three entirely new reports – and this presents an opportunity […]

Is Facebook gearing up to lead the ad blocking debate?

In a controversial move, Facebook announced this week that it plans to begin circumventing ad blocking software, forcing ads to appear for all of its desktop users, including those using ad blocking software. The new technology will mean that advertising is loaded differently into its desktop website, making it much trickier for existing ad blockers […]

Should your business be thinking about Snapchat Geofilters?

In celebration of A-level results this week, Nationwide Building Society partnered with Snapchat to offer a custom geofilter and lens across the UK, aiming to target its next generation of customers. Only available on results day (18th August), the lens and geofilter enabled students to celebrate with their friends on Snapchat with balloons and confetti […]

Now You See Me, Now You Don’t – Are You Losing In Local SEO?

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]