Monthly Archives: April 2015

National Shakespeare Day: a digital marketing perspective

Today is National Shakespeare Day: the anniversary of the death of the bard and a day to appreciate all things 17th century theatre … To mark this day from a digital marketing perspective, we have created the following twist on one of the most well-known Shakespearean sonnets:

Best Practices for your Google My Business pages

Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the process. Thanks Rory!

UK Mobile Digital Ad Spend figures for 2014

As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate – faster than any other channel. The UK spent £1.625 billion on mobile advertising in 2014, demonstrating an increase […]

FREE DOWNLOAD: Mobile-geddon & the dawn of a new era of mobile

As you may have heard Google are rolling out an update to improve the general usability of their mobile search capabilities. It is likely to roll out on 21 April 2015 and is going to be bigger than Panda and Penguin. In preparation Make It Rain have published a comprehensive guide discussing the update, but […]

Not ready for Google’s mobile update? Here’s what you can do

These days, Google isn’t really trying to hide that fact that they’re pretty frustrated with the pace of mobile-friendly content development across the Internet. That’s why it wasn’t terribly surprising when the search giant took the unprecedented step of telling websites to get mobile friendly or else. As you’ve probably heard by now, on April 21st […]