Monthly Archives: January 2015

B2B marketers choose content optimisation as a top priority for 2015

Econsultancy have just released their first Quarterly Digital Intelligence Briefing of 2015. Wading through the ton of data they give you in these reports, we were never far away from the ‘content’ word. Content Optimisation was a rising star in 2014, cited on many occasions as the most exciting opportunity for B2B marketers. Before we […]

FREE DOWNLOAD: HTTPS Implementation Guide

In recent months Google has been pushing for a new standard in Internet security. Following on from the Heartbleed bug, that is widely touted as having been the biggest security flaw ever seen by the web, Google invited webmasters to fix up their security. They offered a ranking boost to those who adhered. This downloadable […]

Part I: Introduction to Native Advertising

What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial marketing terms. First of all it still lacks an official definition. One can find a plethora of terms used to describe native content such […]

FREE DOWNLOAD: Has Mobile Become An SEO Ranking Factor?

Google have very much turned their focus on to mobile usability throughout 2014. This free guide will explain exactly what has happened, and how you can capitalise on these changes to rank as highly as you possible can. The document discusses: Technical aspects that signal usability to Google Architectural issues to avoid Changes to the […]

Missed #NRF15 ?

The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe and featured over 300 “corner office” speakers from some of the world’s biggest, most powerful organisations. If you are in any way involved […]

FREE DOWNLOAD: SEO Survival Guide 2015

We’ve pulled together a document of recommendation for the coming year in SEO. The document discusses: How Hummingbird has changed the SEO landscape Google’s latest Quality Guidelines Site Architecture Link Building Social Media

How to Hire a Digital Agency

Hiring a digital company for state-of-the-art PR, marketing including social media, advertising, and all round accretive services can seem like a relatively daunting task. Technical developments, new platforms, and even new languages to describe these 24/7 revolutions, conspire to make even the most diligently informed business’s knowledge quickly past its sell-by date. So how do […]