Monthly Archives: July 2014

Google+, Authorship and SERP Personalisation: The Current State of Play

Late last month, Google’s John Mueller announced that they planned to alter how Authorship was displayed in the SERPs.  His original post can be seen below. There has been a lot of back and forth, conjecture and even arguments regarding this change, about the reasons behind it (like many monopolies, Google doesn’t always tell its […]

Google “Pigeon” Update Strengthens Local Search Abilities

The Update News broke on July 25th that Google was rolling out a fairly hefty new update to their US-English results. Those that broke the news, Search Engine Land, have unofficially named it Pigeon. It’s quite a fitting name as the update concerns itself with local search and pigeons have homing tendencies. All very fitting. […]

Infographic: The Social World Cup

This summer has seen what has been coined as the first truly social World Cup ever. Brands, players and nations have all got on board of the social media train to make as big an impact on the world stage, both on and off the pitch. To put this into perspective the top 5 most […]

Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?

Webmasters and SEO Gurus regularly seek new methods to optimise their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm to better evaluate and rank your content. Could you imagine an old SEO method working in the new digital era? To […]

Google’s about-face on real names is good news for businesses– here’s why

Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on […]

Five Ways Your Landing Pages May Be Missing the Mark

Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time will ensure you maintain the highest conversion rates from your pages. Humans have high expectations of brands – let’s not […]

Guest Blog Post: Sandra Olivera, Account Manager – Bing

Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing. Q. Sandra, welcome to the Ambergreen blog and thank you so much for writing this guest post. Before we delve down into the nitty gritty tell us a […]

Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It

In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches from LG, Samsung and Motorola that will use the new Android Wear platform. The devices from Samsung and LG are available in the Google Play store […]