Monthly Archives: July 2014

Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?

Webmasters and SEO Gurus regularly seek new methods to optimize their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm to better evaluate and rank your content. Could you imagine an old SEO method working in the new digital era? To […]

Google’s about-face on real names is good news for businesses– here’s why

Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on […]

Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It

In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches from LG, Samsung and Motorola that will use the new Android Wear platform. The devices from Samsung and LG are available in the Google Play store […]