Monthly Archives: April 2014

Online to Offline Conversion Tracking With Google – From AdWords To The Till

Google Would Like to Come Shopping With You, Are You Game? There was a recent announcement in the WSJ (Wall Street Journal) that Google is currently trialing a way to track a customer from their online activity straight through to offline conversion. Google is calling this feature (for now) In-Store Attribution Transaction Reporting and it will […]

Google’s New Product Announcement Expands Advertising into App Territory

Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang-Out participants, all eager to learn the next big thing. What we got was somewhat of a surprise, in a good way. Jerry Dischler, VP of Product Management for Adwords, took the stage to showcase the following: Innovative […]

Unlocking the Not Provided Data – An Interview with Analytics SEO

As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a vendor whose products we use ourselves – trying to work solutions to the issues left in the ‘not provided’ wake is […]

A Solution for Keywords Not Provided

Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of ‘secured’ searches grew, the number of organic search queries recorded and displayed in GA as ‘not provided’ began to grow. A year later, those single digit metrics were now looking […]

5 Tips for Managing Reputation at the Local Level

How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair review. What do we do about it? These questions come up every day, and tie back into that essential […]

Where will your marketing budgets be spent in the year ahead?

According to the annual EConsultancy 2014 marketing budgets report, Content Marketing will be the most invested area of growth in the coming year. Over 74% of all the survey respondents (including both client side and agencies) agreed that Content Marketing will be a key area of increased marketing spend. With 63% of marketers responding to […]

Adwords ‘Not Provided’: Why and What it means for you

Through a series of terrifying-sounding headlines and people shouting that the [paid search] world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But  if we stop for a second and think about the implications before going into blind-panic mode it becomes […]

Keyword Data “not provided” for Paid Clicks

Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of 2011. This means that the “not provided” bucket that has haunted search marketers on the organic side will now apply to […]

The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test

Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and, most importantly, improving conversions. The desired outcome of an ad copy test is to determine what type of message delivers […]

Meeting the Graduates

Fresh talent. Keen minds. A desire to get out there and do something. Graduates and recent graduates have been a feature of Ambergreen staff regularly throughout our history and yesterday evening we started our hunt for our latest graduate trainee with our first ever graduate recruitment open evening. As befits a Tuesday evenings and the […]