With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show. What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has created a sense of urgency that can’t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why […]
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff, but I expect that it is laying the groundwork for the more advanced stuff – I certainly hope so 14:06 – […]
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a granular long-tail SEM approach from the beginning. Landing page content / load times / relevance does not affect QS positively, BUT if […]
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising etc.” In A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Scott Bedbury writes, “A brand […]
Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media sources that help raise product awareness, motivate us to buy and nurture us through our decision making […]