Tag Archives: SEM

How to Grow Your Brand on Mobile with Showcase Shopping Ads

Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]

3 Key Changes That Will Impact Your Paid Search Strategy in 2019

To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately embraced or even adopted, they provide key insights into what can be expected going forward. Understanding and preparing for the future […]

Colleen McCaskell to Speak at SMX London

Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016. Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the UK sharing the latest innovations and practices on search marketing.

SEM Strategies for Conversational Search and Enhanced Campaigns

The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that has been impacted is conversational search. Conversational search has always been available, but as of May 2013 users can click […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you set expectations and prepare […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to all […]