Tag Archives: SEM

Multi-Touch Attribution: What’s the Real Value of Branded SEM?

Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, there are […]

DAC Group Named Search Engine Land 2017 Awards Finalist

Internationally recognized program honors excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world. DAC Group is proud […]

The Future of Local Presence Management

It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local presence management, 2016 was a year filled with major changes that have already begun to […]

Digital Mannequins – Are Google Shopping Ads For You?

As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for […]

What Google’s Dumping of the AdWords Right Rail Means for Marketers

In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]

Why Google’s New Customer Match is Great News for B2B Marketers

For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]

6 Rookie Mistakes to Avoid in Agency Life

Advertising and media agencies have a culture all their own (No. Mad Men doesn’t exactly do it justice). To mark and celebrate my sixth year in the industry, here are six things I wish someone had told me when I first started out – all bright-eyed and bushy-tailed with absolutely no idea what I was […]

SEM Strategies for Conversational Search and Enhanced Campaigns

The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that has been impacted is conversational search. Conversational search has always been available, but as of May 2013 users can click […]