After 50 years of delighting clients, rising to every challenge, and making unforgettable memories along the way, DAC is celebrating an extraordinary milestone. And celebrate we did! Earlier this summer, we came together in Toronto with colleagues from across all our offices for an unforgettable 50th anniversary celebration. Our Next Level events included an agency-wide […]
We’re excited to announce the launch of our latest product, Local Rank+. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to make […]
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine based learning, they’re destined to determine […]
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or small number of locations often outrank large enterprise brands with […]
Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions related to current digital optimization trends. The event, which complemented the 2016 Retail West conference, brought together representatives from major retail, financial, utilities and e-commerce organizations, […]
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing Magazine, […]
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]
DAC has experienced an illegal data breach of limited amounts of data, primarily business email addresses, from a single, isolated development server, not a production system. As a search and digital marketing agency we only have access to publicly available data. We do not have access to, or store any, sensitive personal information. The breach […]
Members of DAC participated in Colour Me Rad on May 28th, 2016. The race was held at Downsview Park in Toronto and was attended by thousands of participants all looking for a new take on running. The day started off early but the temperature was already pushing thirty degrees. Everyone was squeaky clean as they […]