In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine-based learning, they’re destined to determine a […]
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or a small number of locations often outrank large enterprise brands […]
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC Group. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing […]
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December 2015. It is very common […]
Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behaviour, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]
Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]