WEBINAR

Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance

AI search is reshaping discovery, but most measurement stacks still rely on clicks, rankings, and channel-level reporting. Watch this on-demand webinar to learn how to connect AI visibility signals, including citations, brand mentions, and recommendations, to performance outcomes your team can act on.

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Presenter

Felicia DelVecchio

Vice President Digital Media

watch on-demand

Presenter

Felicia DelVecchio

Vice President Digital Media

Presenter

Vincent DeLuca

Director of SEO

Presenter

Gavin Bowick

Lead Web Analytics

Webinar details

AI search and zero-click journeys are changing how people discover, evaluate, and choose brands. But while AI visibility is becoming more influential, many marketing teams still lack a clear way to measure its impact on growth.

In this on-demand webinar with Search Engine Journal and DAC, our experts introduce a practical measurement framework for connecting AI search signals to business outcomes. You’ll learn how to move beyond click-based reporting and build a clearer view of how AI citations, brand mentions, and recommendations influence conversions, customer journeys, and performance.

You’ll learn:

How to measure AI visibility and influence across the full funnel
Which KPIs matter when clicks and rankings no longer tell the full story
How to connect AI search signals to conversions, incrementality, and business impact
How to align SEO, paid media, analytics, and AI visibility reporting
How to build a measurement framework that helps enterprise teams report up with confidence

Who should watch

This webinar is designed for marketing leaders, SEO teams, paid media teams, analytics teams, and digital decision-makers who need to understand how AI search is influencing performance and how to measure its impact more effectively.

Why watch now

As AI Overviews, AI Mode, and other AI-powered discovery experiences reshape the search journey, brands need reporting that reflects how visibility and influence work today. If your dashboard still shows clicks but your leadership team wants proof of AI search impact, this session will help you identify the right metrics, signals, and reporting approach.

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Get to know the experts

Presenter

Felicia DelVecchio

Vice President Digital Media

Named Search Marketer of the Year by Search Engine Land in 2019, Felicia brings over a decade of leadership experience at DAC, where she’s driven results for both enterprise and local clients. Felicia has led digital transformation efforts that help brands win and retain market share, all while mentoring her team and fostering a culture of collaboration, innovation, and excellence. Her expertise spans media planning, strategy, and execution, making her a key force in shaping DAC’s continued success.

Presenter

Vincent DeLuca

Director of SEO

Presenter

Gavin Bowick

Lead Web Analytics

Gavin Bowick, an accomplished professional, embarked on his journey with DAC in May 2019. Currently serving as the Lead for Web Analytics in the Proove Intelligence team, Gavin is fueled by the boundless possibilities in data analysis and statistical modeling, particularly in marketing mix models. Leveraging a diverse range of tools and the collective expertise of his team, he thrives on uncovering new insights and identifying growth opportunities for clients. With a solid background in scientific research and marketing management, Gavin’s work is driven by a passion for discovery and guided by statistical confidence, ensuring robust and reliable outcomes.

Access the webinar