Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance

AI search and zero-click journeys are changing how people discover, evaluate, and choose brands. But while AI visibility is becoming more influential, many marketing teams still lack a clear way to measure its impact on growth.

In this on-demand webinar with Search Engine Journal and DAC, our experts introduce a practical measurement framework for connecting AI search signals to business outcomes. You’ll learn how to move beyond click-based reporting and build a clearer view of how AI citations, brand mentions, and recommendations influence conversions, customer journeys, and performance.

You’ll learn:

• How to measure AI visibility and influence across the full funnel
• Which KPIs matter when clicks and rankings no longer tell the full story
• How to connect AI search signals to conversions, incrementality, and business impact
• How to align SEO, paid media, analytics, and AI visibility reporting
• How to build a measurement framework that helps enterprise teams report up with confidence

Who should watch

This webinar is designed for marketing leaders, SEO teams, paid media teams, analytics teams, and digital decision-makers who need to understand how AI search is influencing performance and how to measure its impact more effectively.

Why watch now

As AI Overviews, AI Mode, and other AI-powered discovery experiences reshape the search journey, brands need reporting that reflects how visibility and influence work today. If your dashboard still shows clicks but your leadership team wants proof of AI search impact, this session will help you identify the right metrics, signals, and reporting approach.