XMedius is a global leader in the field of enterprise communications solutions. Its suite of products and services—both on-premises and cloud-based—enable businesses to conduct secure and unified communication, exchanging sensitive and confidential data that meets and exceeds industry regulatory compliance requirements.
XMedius serves many sectors globally, but also has to contend with a long purchasing cycle due to the nature of the business. When DAC met with XMedius back in December 2019, the company was generating a healthy volume of leads, but most were poorly qualified, resulting in a very low return on media investment and considerable loss of business opportunities. Accordingly, XMedius challenged DAC to generate high-quality B2B leads that would ultimately generate sales quotes.
Seeing an enormous opportunity go back to basics, we worked with XMedius to align on the definition of a perfect B2B sales-qualified lead and entirely restructure their paid search account to drive greater returns from their media dollars.
In the first three months alone, our restructured campaigns drove a 50% improvement in leads generated for business instead of personal usage. In collaboration with XMedius, we have also determined the value of potential contracts generated. Prior to DAC’s involvement, SEM campaigns did not bring any return on investment. In contrast, our new campaigns generated a potential ROAS of 300%.
increase in conversion rate for sales qualified leads
improvement in leads generated for businesses (B2B leads)
of potential ROAS (contract opportunities value) generated by the campaigns