Hotel Chocolat challenged us to meet or exceed their ambitious revenue targets at the end of 2016.
We ran a ’15-’16 year-on-year market position analysis to evaluate the client’s organic positions for key seasonal and generic terms. We then used this data to recommend keyword categories to generate a significant presence for high-volume terms.
We also used this and other data to segment by device and channel to generate a more personalised, customer-centric experience, beginning with Black Friday/Cyber Weekend. To complement this, we reached out to 100 influencers, working with them to create engaging, keyword-rich content which also raised brand awareness and citations.
We exceeded our SEM monthly revenue targets and achieved a 23% year-on-year revenue increase! In addition, we grew Paid Media revenue by +30% year-on-year, while generating 114 inbound links and 160,000 engagements through outreach activity.