Tag Archives: omnichannel

3 ways data can supercharge your omnichannel B2C strategy

The volume of accessible data is going through a major transformation. More and more, customers flag privacy as a high priority in how they navigate digital environments. Customers expect real change—and they are getting it in the form of new digital privacy laws, updated regulations, and game-changing initiatives like Google Privacy Sandbox. Once Google gets […]

Insider Q&A: Taking a Page from Indigo’s Digital Playbook

In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how mobile continues to impact the customer journey. Can you please provide me with a brief overview of your position at Indigo? I […]