Tag Archives: omnichannel

Insider Q & A with Western Union’s Joycelyn David

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritize localization and […]

Insider Q & A: Canadian Tire’s WOW Guide

Hard on the heels of the WOW Guide launch, Greg Hicks, Senior Vice President Merchandising at Canadian Tire shares his perspective on what customers can expect from the new interactive catalogue and what’s next for the brand as they expand their omnichannel efforts. K – Can you describe the WOW Guide and share your thoughts […]

Insider Q&A: Taking a Page from Indigo’s Digital Playbook

In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how mobile continues to impact the customer journey. Can you please provide me with a brief overview of your position at Indigo? I […]