Tag Archives: local search

May 2020 Local Search Roundup

Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped becoming stopgaps and are now full-fledged long-term changes. To ensure marketers are making the most out of these trying times, it is crucial to […]

April 2020 Local Search Roundup

Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]

13 ways to prepare for the post-pandemic consumer

Many businesses would love to dedicate more time to embrace every possible online optimisation. But the business of running a business usually takes precedent, and you know what that means: understanding how to improve your search experience doesn’t mean you magically have the time to make it happen. Now with many businesses temporarily closing during […]

March 2020 Local Search Roundup

While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online listings, but the non-COVID updates and changes continued. For all of our recommendations on how to best handle your Google listings during COVID-19, […]

Local search and COVID-19: What we know so far

A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of weeks ago, it’s time to stand back and take stock. Here are the most significant developments so far—the ones that […]

February 2020 LPM Roundup

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month— especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

Take another look—almost all search is local search

As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous part of all online search—and in 2020, it’s easy to argue that all search is effectively local. After all, even when a query […]

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognised for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

5 Google My Business Features for Hotels (and One Big Hack)

Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travellers are searching for and booking accommodations is changing. Google and other […]