Tag Archives: local search

May 2020 Local Search Roundup

Google’s updates are not slowing down. As we grow accustomed to life with COVID-19 and how to do business amid social distancing practices, updates to the local search ecosystem have stopped becoming stopgaps and are now full-fledged long-term changes. To ensure marketers are making the most out of these trying times, it is crucial to […]

April 2020 Local Search Roundup

Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]

13 ways to prepare for the post-pandemic consumer

Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means: understanding how to improve your search experience doesn’t mean you magically have the time to make it happen. Now with many businesses temporarily closing during […]

March 2020 Local Search Roundup

While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online listings, but the non-COVID updates and changes continued. For all of our recommendations on how to best handle your Google listings during COVID-19, […]

Local search and COVID-19: What we know so far

A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of weeks ago, it’s time to stand back and take stock. Here are the most significant developments so far—the ones that […]

COVID-19: What you need to be doing in local search right now

COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that handle this challenge well will reap the benefits moving forward. So let’s explore exactly what brands should be doing right now in the […]

February 2020 LPM Roundup

February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month—especially in Europe. Here’s everything you need to know. Google links to third-party rivals on European SERPs In a move that can only be detrimental to Google, branded […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

January 2020 LPM roundup

The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]

Why local search is more than just Google My Business

You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically important source of revenue for local businesses and enterprise brands with distributed local footprints. But local search is more than Google My Business […]