Tag Archives: local search

LOAC 2019: 3 Key Trends Affecting Local Advertising

Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell Associates Local Online Advertising Conference (LOAC). With speakers who are leaders in their field from top companies like Yelp, Waze, Facebook, Google and […]

Why Data Management is Only the Beginning of Local Search

Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]

February 2019 LPM Roundup

Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known to […]

How to Help Your Nested Locations Thrive in Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewelers, ATMs, and even coffee shops—either share their addresses or are located entirely inside of another business. It’s a unique […]

SMX West 2019: 4 Insights You Really Need to Know

Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon Valley—Google, Amazon, and Bing among them, as well as some of the world’s most exciting start-ups—making this one of the most diverse, reputable, and relevant conferences on SEO […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, others were hard at work at the coalface of local search. That includes our very own Eli Grant, who penned an excellent AdAge article exploring how retailers can beat Amazon and achieve transformational growth through the use of local data […]

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

Manage Reviews with Ease Using Pre-Populated Responses

It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide direct responses to reviews have better ratings. At this point, it’s clear that businesses in virtually every sector have to get […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]