Tag Archives: local search

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

3 Ways Responding to Restaurant Reviews Can Boost Your SEO

In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]

May 2019 LPM Roundup

This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]

DAC Announces a New Local Presence Management Tool: Google Ranking Plus

We’re excited to announce the launch of our latest product, Google Ranking Plus. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to […]

April 2019 LPM Roundup

Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]

5 Google My Business Features for Hotels (and One Big Hack)

Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travelers are searching for and booking accommodations is changing. Google and other […]

6 Ways to Get More From Your Restaurant’s GMB Pages

Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear when at least one of your category settings is set to “restaurant”. Fortunately, local business listings are our bread and butter—and […]

March 2019 LPM Roundup

March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]

LOAC 2019: 3 Key Trends Affecting Local Advertising

Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell Associates Local Online Advertising Conference (LOAC). With speakers who are leaders in their field from top companies like Yelp, Waze, Facebook, Google and […]