When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive sales, and help build credibility for your company. But just like good reviews can create positive signals, bad reviews can bring you right back […]
The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to date—and help keep your business on the “nice” list. Google My Business gets a new name Google is renaming Google […]
Another month, another laundry list of changes in local search. If you’re feeling like it’s becoming increasingly difficult to keep up with Google search results changes, you aren’t alone. Data shows that changes in Google search results have been more intense and frequent in 2021 compared to previous years. Unconfirmed-yet-impactful Google algorithm updates have contributed […]
Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms continues to hold the key to business success. Here are our top five predictions in the local presence management space […]
Street addresses, phone numbers, and opening hours. For enterprise level businesses with local footprints, having visible and accurate data is essential to reaching the right customers at the right time. As well as customers who have made their purchase decision and are ready to seal the deal. Simple right? Not exactly. Let’s slow it down […]