Tag Archives: local presence management

January 2020 LPM roundup

The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]

November 2019 LPM roundup

As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully rolled out in 2020. For online marketers, staying on top of the coming trends is key—you don’t want to be […]

3 ways Google Posts can help you win this holiday season

Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavor. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]

October 2019 LPM roundup

In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

August 2019 LPM Roundup

This month Google focused on local updates specific to the restaurant, hospitality, and travel industries⁠—along with some engine-wide updates that will likely require businesses of all kinds to rethink elements of their local marketing strategies. So, let’s great straight to it and take stock of all the latest happenings in Local Presence Management (LPM). Google […]

June 2019 LPM Roundup

June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]

6 Brand New GMB Features to Take Advantage of Now

Stop the presses! Google has added a whole breath of new features to Google My Business (GMB). But this isn’t so much the trickle of updates we’re used to seeing; it’s more of a tidal wave of new opportunities for business owners to customize their listings with cover photos, logos, custom short names, welcome offers, […]

Can I Get My Food Truck on Google My Business?

Food trucks are an odd type of business. Sometimes they’re permanent fixtures, sometimes they’re seasonal—and they regularly take advantage of the “truck” aspect to do business in multiple locations. With this unique type of business model, one could reasonably assume that food trucks cannot be listed on Google My Business (GMB). But it’s time to […]

Why Data Management is Only the Beginning of Local Search

Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]