When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive sales, and help build credibility for your company. But just like good reviews can create positive signals, bad reviews can bring you right back […]
When it comes to running a successful business, reputation is everything. But a good reputation doesn’t build itself. Every customer interaction, positive or negative, in person or online, can shift the needle, so it’s important to keep some best practices in mind for cultivating a reputation you can be proud of. Here are 10 things […]
The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to date—and help keep your business on the “nice” list. Google My Business gets a new name Google is renaming Google […]
Another month, another laundry list of changes in local search. If you’re feeling like it’s becoming increasingly difficult to keep up with Google search results changes, you aren’t alone. Data shows that changes in Google search results have been more intense and frequent in 2021 compared to previous years. Unconfirmed-yet-impactful Google algorithm updates have contributed […]
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]
As 2019 draws to a close, Google is looking ahead to 2020 with its updates. While some have taken effect immediately, the majority of November’s updates are tests and pilots on what will be fully rolled out in 2020. For online marketers, staying on top of the coming trends is key—you don’t want to be […]
Winter is the golden season for many businesses. In fact, some businesses—from local brands to nationwide chains—will generate more than half their annual revenue in November and December alone. That makes Q4 advertising a critical endeavor. But it’s not all holiday cheer. Paid advertising becomes significantly more competitive (and costly) during the holidays, pricing many […]
In a timely ode to Halloween, October’s Local Presence Management (LPM) roundup is filled with both tricks and treats. The ubiquitous search giant was as busy as ever this month, stirring its cauldron to conjure up numerous noteworthy updates. So, without further ado, let’s dive into the most recent local search developments every marketer should […]
It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]
This month Google focused on local updates specific to the restaurant, hospitality, and travel industries—along with some engine-wide updates that will likely require businesses of all kinds to rethink elements of their local marketing strategies. So, let’s great straight to it and take stock of all the latest happenings in Local Presence Management (LPM). Google […]