Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]
Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travellers are searching for and booking accommodations is changing. Google and other […]
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information, the reality of local search right now is a user can get a ton of information without […]
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business at the top of the page for your main keywords and traditional SEO to help drive traffic to your website, […]
In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign. So how did this come about in the first place? Clay Bavor, VP of Product Management at Google, posted their response to the […]
Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the process. Thanks Rory!