As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel optimisation and attribution are long gone (was that ever a good idea, anyway?), and if you haven’t yet nurtured an omnichannel approach to marketing, […]
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?
25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… Paid media managers don’t count sheep to get to sleep; we recite the character limits for ad copy.
Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016. Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the UK sharing the latest innovations and practices on search marketing.
There’s been a lot of talk recently about ad-blocking and a number of studies have been conducted to try to assess the true scale of it. According to November’s Ad Blocking Report from the Internet Advertising Bureau and YouGov, 18% of British adults are using ad-blocking software.