As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]
The busiest time in the email marketing calendar is almost upon us: Q4, complete with American Thanksgiving, Black Friday, Cyber Monday, and a daily flood of emails until the end of the year. This year, we’re expecting a busier fourth quarter than ever—not only because more people are shopping from home in the age of […]
In these unusual days of the COVID-19 era, email marketers across countless industries have suddenly found themselves asking the same questions. Should my campaigns still be active? What is okay to market? What isn’t? Is it appropriate to be marketing at all? Best practices should be maintained in every marketing discipline even in times of […]
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here are the five developments that will shape content marketing in 2020, from new platforms to the fundamental way people will find and consume content. […]
Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances are, a lot of those emails are never even opened. Whether it’s a newsletter, announcement, offer, or […]
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on our emails. To create any kind of impact, you need to be sure you’re not only telling […]
Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016. Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the UK sharing the latest innovations and practices on search marketing.