Read more from Beryl Grannec
The Full-Funnel Media Approach
Tamara Garcia | September 11, 2024
In today’s rapidly evolving digital landscape, brands must adapt quickly to stay relevant and effective. Traditional media alone can no longer reach and engage audiences as it once did. With consumers spending more time online,…
Testing the Impact of “Event” Google Posts on Promo-Specific Coupon Traffic
Kyle Harris | August 23, 2024
In today’s digital landscape, visibility is key to driving customer engagement and, ultimately, business success. DAC continually tests and refines strategies to ensure our clients not only reach their target audiences but also convert that…
Plugged In: Supercharge Your EV Station Listings for Maximum Visibility
Kyle Harris | August 21, 2024
The electric vehicle (EV) revolution is rapidly transforming the automotive landscape, with more consumers shifting toward eco-friendly transportation. As this shift accelerates, the demand for EV charging stations is growing exponentially. For businesses and service…
Human or AI? How to detect AI-written content
Rachel Kaplan | August 12, 2024
Have you ever paused to wonder if the article you’re reading was crafted by a human or AI? In the age of generative AI, this question is becoming increasingly relevant. The advent of AI technologies…
The AI Act: A Milestone in the Regulation of Artificial Intelligence
Beryl Grannec | August 1, 2024
The European Union’s AI Act, which will gradually come into effect starting August 1, 2024, represents an ambitious legislative initiative aimed at regulating the development and use of artificial intelligence (AI) within the Member States.…
Must-have AI marketing tools our experts use daily
Beryl Grannec | July 10, 2024
In the ever-evolving landscape of marketing, artificial intelligence (AI) has become a game-changer, offering tools that can enhance creativity, improve SEO, provide in-depth analytics, streamline web development, and more. At DAC, our commitment to innovation…
Data-driven decision making: How AI analytics tools improve marketing strategies
Kuhan Puvanesasingham | May 27, 2024
Imagine an analyst who never sleeps, rarely takes breaks, and tirelessly sifts through data sets and insights. This isn’t a mythical creature, nor is it your team’s data whiz loaded on espresso; it’s artificial intelligence.…
The AI-powered content factory: How to generate blog posts, articles, and social updates
David Welsh | March 12, 2024
AI is revolutionizing content creation, making it faster and easier to produce blog posts, articles, and social updates. But the real magic happens when you combine AI’s efficiency with human creativity, creating a purpose-built factory…
SGE: Don’t believe everything you read about AI and SEO
Oliver Tani | March 11, 2024
With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies. It’s important to note that Google has been…
6 ways to supercharge your insights with multi-touch attribution
Bill Franklin | March 5, 2024
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly…
Valentine’s Day insights that every marketer should know
Beryl Grannec | February 13, 2024
Love is in the air as Valentine’s Day approaches, but it’s not all about romance—it’s also a great opportunity for businesses to connect with consumers and drive sales. So, as we approach this amorous day,…
Creative that performs: Influencer and user-generated content in paid social
Beryl Grannec | February 13, 2024
Influencer partnerships and user-generated content (UGC) are potent tools in the brand arsenal, especially in efforts to generate awareness, promote trust, and drive consideration. Many brands leverage influencers in their mix, while others go even…
Google’s most significant updates in 2023
Zoran Dobrijevic | February 12, 2024
Last year, Google rolled out numerous updates. In addition to enhancing spam detection and AI integration, the search giant aimed to establish dominance over other review platforms and urged retailers to integrate their inventories for…
Site Migration Checklist: How Not to Make Things Worse
Beryl Grannec | December 14, 2023
Let’s just be clear – site migrations stink! No way around it! The work, the testing, the long days, the stress and deadlines, the resistance to change, the backlog of “regular” site work, both content…
Humans or AI: Who produces the best personas?
Beryl Grannec / Arjun | August 24, 2023
The practice of creating personas has long been a valuable tool for gaining insights into consumer behavior and preferences. The analysis of a large data stream—coupled with interviews and survey—is an excellent way to establish…
Brand building through digital media
Russell Pirie | July 28, 2023
On the surface, this may seem like a straight-forward blog topic; write about how marketers are utilising digital media platforms as part of their brand-building toolkits. But dig a little deeper and it’s easy to…
Conversion rate optimisation: Part-art, part-science
Mario Lyn | May 31, 2023
In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximise their return on investment (ROI). One essential aspect of this endeavour is conversion rate optimisation (CRO), the systematic process…
Why Local Presence Management is critical for your brand health
Sara Kudlowsky | May 2, 2023
The world of SEO is an everchanging landscape, and one area organisations may overlook when managing their organic content is local search. Local search, which involves optimising a company’s online presence for local consumers and…
Futureproofing your customer journey tracking
Daniel Bradnam | April 21, 2023
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require careful tracking and analysis. In response…
What the AI Paradox means for marketers
Jeremy Pregent | March 17, 2023
Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve many of…
Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance
Zoran Dobrijevic | March 8, 2023
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the product or service. It’s effectively…
