Monthly Archives: March 2023

Brand equity: How to defend your reputation in tough economic times

In our hyper-competitive age, digital brand equity is more important than ever. It denotes the value of your brand name and the sway that your company name has with consumers. Well-established companies with positive brand equity will be more likely to retain their customers, can command higher prices for their products and services, and will […]

What the AI Paradox means for marketers

Let’s get straight to the point: Artificial Intelligence (AI) is a rapidly growing field that is set to revolutionise the way we live and work. While AI undoubtedly has the potential to solve many of the world’s problems, it has also created a paradox that we must address: AI is both a solution and a […]

Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance

Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the product or service. It’s effectively a win-win-win when reviews showcase customer satisfaction, build trust and credibility, and increase visibility online. Online reviews can ultimately help […]