Monthly Archives: July 2019

DAC Announces Proove Intelligence

What happens when your web analytics team evolves into a breakthrough centre of excellence? You double down, re-imagine the possibilities and give it the freedom to create transformative, data-driven change for your clients. So, we’re delighted to announce the launch of Proove Intelligence, our specialised analytics practice that activates under-utilised client data to drive iterative, […]

How Data is Changing Holidays—and the Way We Book Them

We’re travelling more than we ever have before. According to the United Nations World Tourism Organisation (UNWTO), there were 1.4 billion international tourist arrivals in 2018, half of which (713,000,000) were to Europe. By comparison, there were only 25 million tourist arrivals when records began in 1950. Economic factors are the leading driver in this […]

Caring Isn’t Creepy: Personalisation in the Travel Industry

On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free room on a high floor away from the elevator. Also, since it’s your fifth stay with us this year, we have a […]

5 Ways Local Landing Pages are Crucial for Restaurants

As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get away with a single page that covers all their locations, but that’s simply not practical for larger restaurant chains—especially when there are significant […]

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognised for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

TikTok: The New Social Platform Making Waves

There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube (Twitter and LinkedIn sold separately)—something new springs forth, grabbing the collective attention of the next generation. We were getting bored of the old guard anyway… […]