We’re travelling more than we ever have before. According to the United Nations World Tourism Organisation (UNWTO), there were 1.4 billion international tourist arrivals in 2018, half of which (713,000,000) were to Europe. By comparison, there were only 25 million tourist arrivals when records began in 1950. Economic factors are the leading driver in this […]
Next week, 20,000 marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase events, but one of the top digital marketing conferences on the annual calendar. As an Adobe Silver Partner, we’ll be at Summit in full force and […]
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognised market leader in enterprise digital solutions, has been at the centre of most of these engagements. So, we’re proud to announce that DAC is now a Business Level Solution Partner for the Adobe Experience […]
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined […]
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one keyword resonated in everyone’s minds and tweets: experience. From the first presentations of Partner Day, to Sir Richard Branson’s keynote, to every single breakout session, the omnipresent theme was making experience a core […]
Despite its proven impact on results, localisation is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multichannel retailers view localisation as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads on […]
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