You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]
From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that will thrive. Good work takes hard work, and good content in a highly saturated market takes continual research and innovation […]
Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and how to make it work for your company’s website. SEO is less set-and-forget than ever With the latest Penguin update to […]
You have probably heard that Google is beginning the full roll out of their new “Google Search Plus Your World” feature in the coming days. While it is interesting that you will now be able to see your both your own and friends’ pictures and posts in search engine results, let’s be honest and admit […]
With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they’d probably spend more. Google offers could provide some relief. The […]
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]
Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search engine rankings. Details are now coming to light about how Google put together its new Panda algorithm update. These […]
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]