While the actual ranking factors in Google’s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry. Constant research is essential. I have set out to look at ‘traditional local SEO factors’ vs. ‘new local SEO factors’, in a large sample. Recently, I conducted the following research. Question: Does […]
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the principles, but I have usually just processed them and moved forward with the understanding that there is good and bad marketing. I’d […]
comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those who are at the buying stage in their purchase cycle. The findings showed that most people turn to search to help them […]