The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]
Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is adjacent to “good” content—has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the […]
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1) Online to offline attribution gets real Display ads will become more hyper-locally focused to identify not just online lifts through attribution […]
In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands? More and more, agencies and […]
After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017. Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things […]
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar clearly speaks to the fact that advertisers are attracted to the shiny new thing in […]
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning their media strategy? Absolutely, every day. There’s no such thing as rinse and repeat in digital media; placing the same ads as last […]
Kodak’s long, slow demise reached its logical conclusion today. Scratch the surface and there is a critical lesson. Kodak did not end up filing for bankruptcy protection because it was not an innovator. After all, Kodak created one of the first digital cameras back in 1975. Was today’s endgame inevitable from that point on? Not […]