Read more from Kuhan Puvanesasingham
Attribution reimagined: Probabilistic methods in privacy-first marketing
Kuhan Puvanesasingham | April 15, 2024
As digital marketing undergoes a transformative shift away from its traditional reliance on deterministic data and third-party cookies, new opportunities to innovate are being revealed—particularly in the realm of attribution. The move towards a privacy-first…
Crafting precision content using large language models
Kuhan Puvanesasingham | November 14, 2023
The latest Large Language Models (LLM), although toddlers, are in many ways much smarter than the average human is—or will ever be. Not only do they know more, but they have a much greater capacity…
AI for data: Navigating the digital skies
Kuhan Puvanesasingham | September 7, 2023
Much like the early days of aviation, when pioneers dared to defy gravity and soar into the unknown, the dawn of artificial intelligence presents a similar blend of wonder and challenge. Just as meticulous engineering…
Dashboard design in the age of AI: Focusing vision through simplicity
Kuhan Puvanesasingham | August 22, 2023
In the bygone era of horse and carriage, a ‘dashboard’ was the protective structure installed to deflect mud, rocks, and other debris that were dashed up by the hooves of the horses. It served to…
Digital Marketing 2020: 3 strategies to thrive in a world of data inequality
Kuhan Puvanesasingham | December 13, 2019
Marketing technology evolves at a breakneck speed. But it usually follows a familiar pattern: the hype, a flurry of activity, and—after the dust settles—a few winners emerging with technology that only somewhat resembles our wild…
How Econometrics Helps Us See the Bigger Picture
Kuhan Puvanesasingham | March 21, 2019
Econometrics is an applied science that extracts quantifiable relationships (called estimators) in observable economic data. Simple enough, right? The problem is that we’ll never be able to nail these relationships down exactly, so the game…
The Rise of Reduced Screen Time—and What it Means for Digital Marketers
Kuhan Puvanesasingham | December 20, 2018
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly became…
2018: The Year Excel (and PowerPoint) Reporting Goes to Bed
Kuhan Puvanesasingham | December 5, 2017
In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business…
More Errors Announced on Facebook Reporting: What it Means for Brands
Kuhan Puvanesasingham | December 16, 2016
In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for…
Marketing Technology 2017: What You Need to Know
Kuhan Puvanesasingham | November 28, 2016
In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”. The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing, and the increasingly common…
