Author Archives: Kuhan Puvanesasingham

2018: The Year Excel (and PowerPoint) Reporting Goes to Bed

In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say “should” because your organization may not yet be willing to take the BI plunge next year. I get it — coming […]

More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realized more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands? More and more, agencies and […]

Marketing Technology 2017: What You Need to Know

In 2017, marketers (yes, even you!) will become acquainted with the term “martech stack”.  The term sums up marketing’s trajectory into the near future: the convergence of technology and modern marketing, and the increasingly common practice of stitching together various specialized software platforms in order to optimize marketing efforts. Martech’s popularity is growing at a […]

The Professional Outlook for Digital Marketers in the Face of Automation

Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth seemed like a very smart and sensible choice. But, following a year of working with various software applications, I grew suspicious of automation’s role […]