The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]
Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content – has always been a part of the digital media conversation, but the 2016 United States election really brought it to […]
2016 was a year filled with innovative, witty and surprisingly controversial digital marketing campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1) Online to offline attribution gets real Display ads will become more hyper-locally focused to identify not just online lifts through attribution […]
In its third admission since September, Facebook announced it has realised more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands? More and more, agencies and […]
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar clearly speaks to the fact that advertisers are attracted to the shiny new thing in […]