Author Archives: Kyle Harris

Kyle Harris is the Director of Local Optimization at DAC, having joined the company in April 2012. As a local search expert, he finds the fluidity of Local Presence Management (LPM) the most appealing aspect of his job. With new ranking factors, optimization tactics, and reporting methods surfacing every month, Kyle thrives on the challenge and dedication required to be successful in the field. Having previously worked with to help build their job search engine, Kyle brings a wealth of international experience to his role, as well as being an accomplished speaker, having presented on local search topics at numerous industry events. Kyle's expertise and dedication have been instrumental in helping DAC's clients succeed in the ever-changing world of local search.

AI for reviews: The power of AI in reputation management

The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their rankings, enhance their performance, and build stronger customer relationships. However, the challenges associated with handling multiple locations compound the review management process. The solution lies […]

Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023

Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the lack of competitor data and external points of reference will leave you in the dark. Consider, for example, how a business that outperforms its previous year […]

Why Google’s video verification process is a huge headache for legitimate businesses

Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many locations of an enterprise, Google seems to be making its business-verification process as frustrating as possible. The worst part is that this aggravating process appears […]

Why Local Presence Management is critical for your brand health

The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s online presence for local consumers and search engines, is crucial for driving business outcomes. It’s built on the foundation of Local Presence Management (LPM), which is […]

Why “Temporarily closed” is costing your business money

Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage. It’s where your content, messaging, details, changes, products, and services are seen first. This is why it is important to make sure your presence is […]

From pharmacies to fast food: Industry trends of COVID-19

There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local search and commerce in general. In times like these, there are obvious industry booms and busts. The healthcare industry (unfortunately) […]

COVID-19: What you need to be doing in local search right now

COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that handle this challenge well will reap the benefits moving forward. So let’s explore exactly what brands should be doing right now in the […]

COVID-19: Google disables all local reviews

Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening hours, additional health and safety measures, and more. Google is focusing its efforts on local—prioritizing certain features, disabling others—Yelp is supporting pandemic-affected businesses, and we have some […]

How to handle your Google listings during the COVID-19 pandemic

The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as fundamental as your Google My Business (GMB) profile wouldn’t need to be altered, but the situation has already prompted Google to release a help […]