The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their rankings, enhance their performance, and build stronger customer relationships. However, the challenges associated with handling multiple locations compound the review management process. The solution lies […]
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the lack of competitor data and external points of reference will leave you in the dark. Consider, for example, how a business that outperforms its previous year […]
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many locations of an enterprise, Google seems to be making its business-verification process as frustrating as possible. The worst part is that this aggravating process appears […]
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s online presence for local consumers and search engines, is crucial for driving business outcomes. It’s built on the foundation of Local Presence Management (LPM), which is […]
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these reviews over the next few weeks. As of early March 2023, the reviews have all been released and posted on Google listings, however they […]
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage. It’s where your content, messaging, details, changes, products, and services are seen first. This is why it is important to make sure your presence is […]
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local search and commerce in general. In times like these, there are obvious industry booms and busts. The healthcare industry (unfortunately) […]
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that handle this challenge well will reap the benefits moving forward. So let’s explore exactly what brands should be doing right now in the […]
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening hours, additional health and safety measures, and more. Google is focusing its efforts on local—prioritizing certain features, disabling others—Yelp is supporting pandemic-affected businesses, and we have some […]
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as fundamental as your Google My Business (GMB) profile wouldn’t need to be altered, but the situation has already prompted Google to release a help […]