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What’s All This Fuss About Ad Blocking Anyway?
Guest Contributor | October 13, 2015
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12% of…
Our #NoFilter Outlook on Instagram Advertising
Guest Contributor | October 8, 2015
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its…
Programmatic Management. Which is Best for the Brand?
Guest Contributor | September 25, 2015
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and investment in programmatic platforms. Clorox Co.’s recent…
Missed #NRF15 ?
Guest Contributor | January 15, 2015
The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured over…
All We Want for Christmas is…Measurable Conversion!
Guest Contributor | October 9, 2014
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we want for Christmas…
It’s Not Easy Being Green – Job Search Tips for New Grads
Guest Contributor | September 17, 2014
We’ve all been there. Certified, bright, enthusiastic and…GREEN. We know, it’s not easy but, being green also means you’re well on your way to becoming what you want to be. DAC will be working the…
8 ½ Twitter Tips for Brands on Twitter’s 8 ½ Birthday: A Guide to Safe Twitter Usage for Brands
Guest Contributor | September 4, 2014
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was founded in March 2006 by Jack Dorsey,…
Miley Cyrus’ Got (SEO) Juice!
Guest Contributor | August 22, 2014
I was doing some research for my job the other day, trying to find images that would help me tell a story for a digital marketing PowerPoint deck I was doing. In this particular case,…
How Important is Local Search Marketing?
Guest Contributor | August 8, 2014
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google it!”,…
Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy
Guest Contributor | July 30, 2014
More often than not, there are two major objectives to consider when leveraging search advertising. 1. Spend “X” dollars over the course of a contract term 2. Maintain some form of efficiency; at DAC, for…
Five Ways Your Landing Pages May Be Missing the Mark (and How to Change Them)
Guest Contributor | July 15, 2014
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time…
Acing the Digital Interview: Passion + Enthusiasm = Interview Success
Guest Contributor | June 3, 2014
It’s that time of the year again when instead of competing for the highest GPA grads are vying for a seat at the boardroom table. I had the pleasure of speaking with my nephew who…
Genius Life Hack for Retailers
Guest Contributor | March 20, 2014
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier. I imagine walking down the street looking for a place…
What to Write? How Metrics can Guide Your Online Content
Guest Contributor | October 10, 2013
Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when you…
Google Hummingbird: Google Joins the Zombie Craze
Guest Contributor | October 2, 2013
By now you have probably heard that Google has released a new algorithm called Hummingbird. No? Look here. The Hummingbird Algorithm was officially announced on Thursday, but has been active for a little more than…
Four Tips for Running an A/B Test
Guest Contributor | September 4, 2013
“I think I need to see a testing plan. What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”…
Increase Your Landing Page Conversion Rate with Embedded Video
Guest Contributor | August 14, 2013
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you…
Tap vs. Click: Tablet Optimization
Guest Contributor | April 29, 2013
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk…
Enhanced Campaigns and The Need For A Proper Landing Page Structure
Guest Contributor | February 14, 2013
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here…
Mobile: Your 2013 Resolution
Guest Contributor | January 24, 2013
If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was…
Utility, Mobility, Fluidity: 2013 Digital Forecast
Guest Contributor | December 21, 2012
We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but we’re…
Mobile Usability Meets Cognitive Psychology at Usability Week 2012
Guest Contributor | November 7, 2012
Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on…
Reassure and Convert – 5 Steps to Optimize a Landing Page
Guest Contributor | October 11, 2012
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it…
Dynamic Location Insertion for AdWords
Guest Contributor | August 2, 2012
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular, mobile…Google ThinkPerformance Toronto: Performance Marketing Grows Up
Guest Contributor | May 25, 2012
Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of data geeks. But…
