Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12% of international web users actually have ad blocking software installed on their computers. On the one hand, users have the liberty […]
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar clearly speaks to the fact that advertisers are attracted to the shiny new thing in […]
Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and investment in programmatic platforms. Clorox Co.’s recent statement that the company will triple its digital ad budget is merely one in a series of similar statements from […]
The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured over 300 “corner office” speakers from some of the world’s biggest, most powerful organizations. If you are in any way involved […]
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we want for Christmas is…measurable conversion! Most retailers have goals of leaving the competition in the dust (or snow, as it were) and surpassing […]
We’ve all been there. Certified, bright, enthusiastic and…GREEN. We know, it’s not easy but, being green also means you’re well on your way to becoming what you want to be. DAC will be working the campus circuit over the next two weeks. We’ll be in New York at Columbia University September 19 and in Waterloo […]
#HappyHalfBirthday @Twitter Twitter is awesome. Its year-over-year new user adoption rate proves it. And it’s why I can’t wait another six months to celebrate its awesomeness. Twitter was founded in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. By 2012, it had garnered over 500 million registered users and hosted 340 […]
I was doing some research for my job the other day, trying to find images that would help me tell a story for a digital marketing PowerPoint deck I was doing. In this particular case, I was trying to illustrate the effect of tearing down operational silos in companies, and thought that a “wrecking ball” […]
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google it!”, or something akin. Beyond my first inquiry, I pressed the issue by asking “What words would you use in that […]