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Census 2011: How Canada’s shifting demographics affect your business
Thursday, February 09, 2012
DAC
This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some...
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Canpages cancelling print directories: The continued evolution of the Canadian directory landscape
Friday, February 03, 2012
MLemieux
Less than two years after spending $225 million to buy its telephone directory rival Canpages Inc., Yellow Media Inc. has decided to discontinue the distribution of the Canpages print directories....
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Does Generation Y use Print Yellow Pages?
Wednesday, February 01, 2012
Rebecca Frantz
Generation Y, the segment of the population born roughly between the early 1980s to the late 1990s, has been characterized as a digital demographic. It’s easy to assume that twenty-somethings in...
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DAC breakfast with Google in Vancouver
Friday, January 27, 2012
Nasser Sahlool
As part of ongoing joint efforts between DAC and Google, we hosted a breakfast event in Vancouver at the Georgia Hotel. In attendance were over 30 DAC clients. The subjects discussed included the...
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What Google really wants from Search Plus Your World
Thursday, January 26, 2012
DAC
Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something,  I want it, and if you don’t give it to me I’ll get it from you one way or another....
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The Trouble With Statistics…
Tuesday, January 24, 2012
DAC
Recently, several studies about print directory usage have been published with seemingly different results. The most controversial is one executed by Market Authority, a media tracking firm. The...
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What Kodak’s Demise Can Teach Us About Advertising
Friday, January 20, 2012
Nasser Sahlool
Kodak’s long, slow demise reached its logical conclusion today. Scratch the surface and there is a critical lesson. Kodak did not end up filing for bankruptcy protection because it was not an...
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Does The Connected Consumer Still Consult Traditional Print Media?
Wednesday, January 18, 2012
DAC
In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but...
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Are you ready for tomorrow’s SOPA blackout?
Tuesday, January 17, 2012
DAC
The Stop Online Piracy Act (SOPA) is a controversial piece of proposed U.S. legislation designed to “fight online trafficking in copyrighted intellectual property and counterfeit goods.”...
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Will Google Search Plus Rock Your Brand’s World?
Wednesday, January 11, 2012
Bryan Cox
SEM
You have probably heard that Google is beginning the full roll out of their new “Google Search Plus Your World” feature in the coming days. While it is interesting that you will now be able to...
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