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Digital moves fast.
Tuesday, June 08, 2010
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a...
Tuesday, April 13, 2010
Don’t underestimate the importance of an optimized Local Business listing. We’ve been preaching the benefits of optimizing local business listings for some time now. We know that in many cases...
Thursday, April 08, 2010
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
Thursday, April 01, 2010
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
Monday, March 29, 2010
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
Sunday, February 14, 2010
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently...
Monday, January 25, 2010
The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While...
Friday, January 22, 2010
Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media...