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Maximizing Social Media Value
Thursday, April 08, 2010
Michael Orpen
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
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Social Media ROI
Thursday, April 01, 2010
Nasser Sahlool
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
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Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
Nasser Sahlool
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
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Organic Brand, what’s yours?
Sunday, February 14, 2010
Cynthia Young
SEM
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently...
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Bing in the New Year
Monday, January 25, 2010
DAC
SEO
The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While...
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One is the Loneliest Number
Friday, January 22, 2010
Nasser Sahlool
SEM
Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media...
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