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Google’s Panda +1=New SEO Kung Fu
Wednesday, April 13, 2011
DAC
SEO
Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search...
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Bing Raises the UI Bar with the Bing Business Portal
Tuesday, April 12, 2011
Phil Britton
The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social...
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The QR Code is Dead
Thursday, March 31, 2011
Michael Orpen
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...
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+1…more time for Google
Thursday, March 31, 2011
Nasser Sahlool
SEM
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social...
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Create a Positive User Experience with Informative Article Syndication Copy
Monday, March 28, 2011
DAC
SEM
Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results,...
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The Internet finally surpasses…newspapers?
Wednesday, March 23, 2011
DAC
The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the...
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Does a Local SEO optimized landing page, associated with a local listing, influence ranking?
Thursday, March 17, 2011
Phil Britton
SEO
While the actual ranking factors in Google’s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry. Constant research is essential. I have...
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Inbound Marketing: Gaining Legitimacy and Popularity
Monday, March 14, 2011
Phil Britton
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...
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Search and Social are More Integrated in Purchase Decisions than Ever
Wednesday, March 02, 2011
Sarah Soteroff
comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those...
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New SERP Reflection
Thursday, November 18, 2010
Phil Britton
With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is...
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