Blog

When I joined DAC’s research department six years ago, one of the tasks that landed on my desk was to track monthly the number of Yellow Pages directories in print in both the US and Canada. I...

Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his...

It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...

Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...

Measuring the return on investment (ROI) of social media activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online...

Matt Cutts, Google’s sheriff of all things SEO, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will...

There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should...