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Own Your Content
Monday, May 02, 2011
Cynthia Young
If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But...
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Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?
Wednesday, April 27, 2011
Phil Britton
SEM
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest...
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Virgin Atlantic – A Facebook and Twitter Love Story
Tuesday, April 26, 2011
Michael Orpen
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...
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With the Past as Our Guide, We Can Define Our Future
Wednesday, April 20, 2011
Sarah Soteroff
Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good...
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The “Like” Economy – Quantifying Facebook Engagements
Monday, April 18, 2011
Michael Orpen
Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...
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Google’s Panda +1=New SEO Kung Fu
Wednesday, April 13, 2011
DAC
SEO
Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search...
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Bing Raises the UI Bar with the Bing Business Portal
Tuesday, April 12, 2011
Phil Britton
The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social...
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The QR Code is Dead
Thursday, March 31, 2011
Michael Orpen
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...
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+1…more time for Google
Thursday, March 31, 2011
Nasser Sahlool
SEM
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social...
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Create a Positive User Experience with Informative Article Syndication Copy
Monday, March 28, 2011
DAC
SEM
Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results,...
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