content alignment, digital ad, fake news

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content – has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the intense focus on the candidates and th...

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Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce almost any measurable business result. As a long-time digital agency employee, I have had years of experience working with clients with varied business objectives that come to us to leverage search and di...

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Let’s get “phyigital”!

From omnichannel retailing to trends in personalization and localization, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s mobile-first world. It was all about maximizing marketing efforts to improve the shopping experience at physical and online locations.  With over 2000 attendees, eTail West brought together some of ...

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White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions

We’re thrilled to announce that DAC Group has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks have become larger and digital and mobile banking products have become ubiquitous with nearly all demographics, a strong grasp of digital marketing strategy at the hyper-loca...

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Jenna Watson Joins DAC as VP, Digital Media Services

As DAC Group continues to expand its services and international footprint,  Jenna Watson is joining the company in the role of VP, Digital Media Services. Watson will work with the senior leadership team to manage DAC Group’s growing digital media team, contributing to the agency’s value proposition in this continuously-evolving industry. Jenna will be based in the DAC Group’s Chicago offic...

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