Google’s divine plan: bridge the gap between SEO and content
Friday, March 13, 2020
Allison Hamilton
Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne...
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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Behind the Headlines: How coronavirus is affecting our digital behavior
Thursday, March 05, 2020
Nicole Waller
A new day, a new coronavirus headline. Over the last month, news outlets have reported extensively on the development and spread of the disease. While the threat to human life has (rightly so) been...
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Webinar highlights featuring Forrester: Brand and performance marketing
Tuesday, March 03, 2020
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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February 2020 LPM Roundup
Thursday, February 27, 2020
Zoran Dobrijevic
February was a tumultuous month for Google. Multiple updates, minor tweaks, and even a couple of glaring errors saw much change in the local search ecosystem this month—especially in Europe....
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Behind the Headlines: Lessons from BA’s $237 million data-breach fine
Thursday, February 20, 2020
David Welsh
Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting $237 million fine for failing to protect its customers’ personal data. But when...
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CES 2020: The top 4 tech breakthroughs on the horizon
Thursday, February 13, 2020
Justin Teng
Technological breakthroughs can be a source of dread for digital marketers. “What do we have to change? How much will it cost? Do we have to scrap everything and start over?” But...
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How to woo your local customers this Valentine’s Day
Wednesday, February 12, 2020
David Welsh
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
Sari Stein
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital advertising in a cookie-less future
Tuesday, February 04, 2020
Jenna Watson
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favorite...
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