Blog

Why Data Management is Only the Beginning of Local Search
Wednesday, March 13, 2019
Zoran Dobrijevic
Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect...
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Our Top 4 Takeaways from AToMiCon 2019
Monday, March 11, 2019
Justin Teng
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
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February 2019 LPM Roundup
Friday, March 08, 2019
Zoran Dobrijevic
Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate....
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Our Thriving Partnership with Adobe—and What it Means for Our Clients
Thursday, March 07, 2019
Eli Grant
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been...
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Key Executive Mega-Conference 2019: 3 Key Trends Driving the Newspaper Industry
Wednesday, March 06, 2019
David Ruiz
In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way...
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How to Grow Your Brand on Mobile with Showcase Shopping Ads
Tuesday, March 05, 2019
Miriam Gillan
SEM
Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are...
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Retail Therapy and the Power of the Impulse Buy
Tuesday, February 26, 2019
Winnie Tran
Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after...
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Want to Better Understand the Competitive Landscape? Get Granular
Thursday, February 21, 2019
Zoran Dobrijevic
For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all...
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Let’s Talk About Voice! Join Us at The Gathering 2019
Tuesday, February 19, 2019
DAC
The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by...
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Feed Your Search Engine: A New Era in Ecommerce
Tuesday, February 19, 2019
Isharpal Singh
If you’re an ecommerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital...
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