DAC Group Named a Finalist in the 2017 Finny Killer Content Awards

We pride ourselves on generating measurable results for clients – and it turns out the judges behind the Finnys, an awards program honoring "killer" content marketers, are also impressed! We've been named finalists for our demonstrated content marketing success with office supply giant Quill.com.Since DAC Group started its content marketing engagement with Quill's blog, Café Quill in May 2016,...

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DAC Group Wins Kenshoo 2017 Infinity Award

We're thrilled to announce that DAC Group is the winner of a prestigious Kenshoo Infinity Award for Outstanding Mobile Paid Search Optimization for our work with auto care and tire industry  leader Bridgestone Retail Operations (BRSO). The award was presented to Felicia DelVecchio on behalf of the DAC and BSRO team at the K8 Summit in Half Moon Bay, California on February 1st.With four retail br...

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DAC Group Featured in eMarketer’s Digital Video Advertising Best Practices 2017 Report

US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges.In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago – to outline what marketers need to know in order to avoid ...

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Independent Research Firm Identifies Location Management Platforms for Brands

In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go. Despite this, a recent Forrester report states, “a recent study showed that 56% of local retailers have not claimed their business listings on Google… [and] most marketers lack the internal resources...

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How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes and wants, positives and negatives, and what the next year and beyond might look like.Most of all, asking a...

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