Blog

4 SEO Strategies to Boost Traffic to Your Ecommerce Site
Tuesday, September 17, 2019
Angela Liu
SEO
You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and...
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Dust Off The Tux! We’re Finalists for 3 OMMA Awards
Tuesday, September 10, 2019
DAC
They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding...
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SEO and Web Development: A Match Made in Heaven?
Monday, September 09, 2019
Ellen Gao
SEO
Wine and cheese. Hall and Oates. Netflix and chill. Search engine optimization and… front-end web development? Well, actually, yes. SEO specialists and front-end developers make the ideal...
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The Maps Race: Google vs. Apple
Tuesday, September 03, 2019
Zoran Dobrijevic
Every brick-and-mortar business knows it: maps channels are fast becoming the de facto driver for local lead generation. Whether you have 12 locations or 12,000, your local customers are not only...
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August 2019 LPM Roundup
Thursday, August 29, 2019
Zoran Dobrijevic
This month Google focused on local updates specific to the restaurant, hospitality, and travel industries⁠—along with some engine-wide updates that will likely require businesses of all kinds to...
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Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate
Friday, August 23, 2019
DAC
Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is...
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Apple Update: Subvert Safari’s Tracking Rules and You’ll be Treated as Malware
Wednesday, August 21, 2019
DAC
The murky issue of user trust and tracking in digital marketing is making headlines again. This time, Apple has updated its own tracking method in a move that is sure to compel vendors to rethink how...
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Global Brand, Local Flavor: How Restaurants Cater to National Tastes
Tuesday, August 20, 2019
Winnie Tran
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,...
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Hotel Moneyball: Supercharge Your Marketing with Total Revenue
Tuesday, August 13, 2019
DAC
Siloed data is a serious challenge for many hotels. Reservation records may sit in the booking engine, restaurant and bar spend in another system, spa and leisure bookings elsewhere, and marketing...
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Change Your Stars: How to Respond to Online Reviews
Tuesday, August 06, 2019
Kyle Harris
You already know that online reviews matter. But do you know how much they matter? According to Moz’s latest Local Search Ranking Factors survey, review signals are more important than ever...
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