Independent Research Firm Identifies Location Management Platforms for Brands

In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go. Despite this, a recent Forrester report states, “a recent study showed that 56% of local retailers have not claimed their business listings on Google… [and] most marketers lack the internal resources...

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How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes and wants, positives and negatives, and what the next year and beyond might look like.Most of all, asking a...

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The Best and Worst of Digital Marketing in 2016

2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it's 2017, let's take a look at some of last year's best (and worst!) digital advertising. (more…)...

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Fit4Less by GoodLife Names DAC Group as Digital Agency of Record

Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed Toronto-based digital performance agency DAC Group as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017.With a reputation for creating digital campaigns that drive new business acquisition for ...

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Where Do We SEO From Here?: Organic Search Trends for 2017

Savvy marketers will need to master the art AND science of SEO best practices to stay ahead of the pack this year. Here are our top four tips.1) Mobile will grow (but don’t forget about desktop!)We fully expect Google's focus on mobile to march on through 2017, as more and more search traffic is generated through these devices.  The caveat here is that the increase in mobile is driven by the de...

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