You Are What They Search
Thursday, May 31, 2018
Steven Harris
Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important brands—in order to differentiate them from competitors. The rationale: to make them stand out as unique in the minds of potential customers or clients. We have seen […]
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, DAC […]
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DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
Kaora Genest
The team behind our work with Bridgestone Retail Operations (BSRO) has been recognized with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a variety of both online and offline activity. Bridgestone Retail Operations (BSRO) has been a […]
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DAC Group Offers Local Presence Management (LPM) on Microsoft Azure
Tuesday, May 15, 2018
Kali Pearson
As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC Group’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major […]
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Survival of the Savviest: Top Insights from the AdAge Survival Summit
Monday, May 07, 2018
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined […]
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Top Insights from the Digital Travel Summit
Thursday, May 03, 2018
Kimberley Carrera
DAC Group recently attended the Digital Travel Summit in Las Vegas, Nevada, where leading brands from the travel space gathered to share their best practices, challenges and solutions to thriving in the digital age. Here are our top 5 takeaways. Inspiration is Key As consumers search for the best destinations and experiences for the next […]
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DAC Group Launches New Reseller Partner Division ConvergenSEE™
Wednesday, April 25, 2018
Kali Pearson
DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands, is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division. ConvergenSEE is built to provide industry leading location-based technology solutions to agencies, publishers, and media companies. The ConvergenSEE product set includes a white label technology […]
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Voice Search and the future of SEO
Thursday, April 19, 2018
Andrew Tully
The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to […]
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The Power of Voice: How to Differentiate Your Brand in Search
Thursday, April 12, 2018
Justin Teng
With brands locked in a constant bidding war for real estate in the consumer’s mind, it’s no secret that the modern retailer’s goal is to be front and center throughout the customer journey. While there are traditionally many ways to be the king or queen of page one in the search engine game, an emerging […]
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DAC Group at Adobe Summit 2018: Key Takeaways
Tuesday, April 03, 2018
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one key word resonated in everyone’s minds and tweets: experience. From the first presentations of Partner Day, to Sir Richard Branson’s keynote, to every single breakout session, the omnipresent theme was making experience a […]
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