Blog

Adobe Digital Experience Makers: 5 Key Takeaways
Tuesday, October 30, 2018
Justin Teng
Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and...
Read more
Why Good Stories Are Not Enough
Tuesday, October 23, 2018
Orli Kessel
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
Read more
US Search Awards 2018: Behind the Nomination
Tuesday, October 16, 2018
DAC
The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search...
Read more
Google’s Birthday Updates: 6 Changes You Need to Know
Wednesday, October 10, 2018
DAC
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think...
Read more
Four Key Takeaways from Lean In Canada’s Women and Entrepreneurship Event
Thursday, September 27, 2018
DAC
Last week DAC attended Lean In Canada’s monthly speaker and networking event. This month’s theme was Women and Entrepreneurship: How to Lead and Succeed. The event took place at the Art Gallery...
Read more
Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
Read more
August 2018 LPM Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
Read more
The UX of Voice User Interface (VUI): What it Means for Brands
Friday, August 24, 2018
DAC
In the last few years, Voice User Interface (VUI) based personal assistants, like Google Home, Amazon Echo, and Siri have become a familiar part of our daily lives. Thanks to improvements in...
Read more
Multi-Touch Attribution: What’s the Real Value of Branded SEM?
Wednesday, August 15, 2018
Robert Cooney
SEM
Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been...
Read more
A Marketer’s Guide to Post-GDPR Marketing
Wednesday, August 08, 2018
Lucille Liang
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will...
Read more