Media, technology, and consumer behavior are converging, and the rules of marketing are being rewritten in real time.
AI is transforming discovery. Video is reshaping attention. Strategy demands agility. And measurement now means more than metrics.
The Media Forward Series brings it all together -four essential insights redefining how brands grow in the age of AI.
SERIES
The Media Forward Series
Stay ahead or fall behind: the only series that decodes what’s next in media, AI, and growth.
November 13, 2025
1. Forward in Search: When Search becomes Conversation
Explore how AI and shifting user behavior are transforming the very nature of search.
- How conversational and zero-click experiences are redefining visibility.
- Why traditional SEO models no longer fit today’s discovery habits.
2. Forward in Video: When Video Becomes Discovery
Explore how short-form video is reshaping where and how consumers discover brands.
- Platforms like TikTok, YouTube Shorts, and Reels are reshaping how people discover brands, products, and ideas, especially among Gen Z .
- To stay discoverable, marketers need full-funnel video strategies that meet audiences where they scroll.
3. Forward in Media Strategy: When Agility Becomes Advantage
See how flexible, real-time media planning helps brands keep pace with shifting markets and audience expectations.
- How modular planning and rapid optimization cycles enable teams to adjust creative, spend, and targeting without losing cohesion.
- Why agility outperforms rigid annual plans, and how adaptable frameworks drive stronger results across both national and local media.
4. Forward in Analytics: When Measurement Becomes Meaning
Discover how modern marketers move beyond clicks to understand true influence and impact.
- Why last-click models no longer reflect how people actually discover and decide.
- How incrementality, MMM, and ecosystem-wide visibility reveal real performance.
- What meaningful measurement looks like in a zero-click, AI-shaped landscape.
Get the Full DAC Media Playbook
The DAC Media Playbook distills the four biggest shifts transforming marketing , from AI-driven discovery to agile strategy and modern measurement.
Download your copy to explore every insight, framework, and real-world example in one place , and stay ready for whatever 2026 brings next.
Stay Forward
Subscribe to our monthly newsletter