The impact
The Fresh Market was the only competitor to experience positive traffic trends during this period, according to Placer.ai. In just 38 days, the campaign achieved remarkable results.
71
increase in campaign clicks YoY
80
increase in campaign-generated sales YoY
80
increase in campaign-generated revenue YoY
With an expanding footprint and an ultra-efficient, low-cost business model, Fit4Less needed a localized marketing strategy that would not only support their individual locations across the country, but also achieve ambitious branding, awareness, and retention goals on a national scale.
In 2017 and 2018, we completely reworked the Fit4Less approach to localized online marketing.
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