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Xabier Novo

Xabier Novo

General Manager, Madrid
How I drive performance: Listening to and understanding our clients needs to design innovative solutions that transform their business results.

With more than 16 years of experience in the industry, in some of the most important media agencies in the industry such as Dentsu Aegis and OMD, Xabier has a deep understanding of the advertising market in Spain. In fact, Xabier has developed his career in the Content & Experience departments as head of innovation projects for large advertisers.