Sandra Higgins

Vice President/General Manager | Her ROI-ness

How I drive performance: Recognizing that client service is not a department, it's our culture.

The VP/GM of our Vancouver office embodies everything great about the city itself: she’s dynamic, cultured, a keen cyclist and an accomplished connoisseur of fine food. Sandra is responsible for overseeing all aspects of DAC Group’s service platforms for our Western-based clients and is directly involved with the delivery of online and offline directional marketing initiatives. She brings over 20 years’ senior account experience with high-profile North American brands in both the public and private sector, including 14 years with the parent company of Monster.com.