Digital Account Director | Excel ninja and resident IT support
How I drive performance:
With Science! With so many data points available to marketers nowadays, it becomes possible to isolate, target and optimize specific customer segments to increase the overall performance of our clients' marketing initiatives. I believe that the scientific, data-driven, bottom-up approach is a key success factor of any campaign or tactic.
Words to live by:
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Tea or coffee?
Both, as long as they have caffeine
Website I can’t live without:
The Oatmeal, Dilbert
Top childhood movie:
X-Men TV Series, while having breakfast on Saturday mornings
Despite my 6'5'', I'm an accomplished badminton player and coach
Sports team of choice:
If I owned a shop, I would sell:
Happiness at a huge discount
Pirates or ninjas?
Oh, definitely ninjas, way more effective and less rowdy
I'm no Jamie Oliver, but I can whip up a delicious:
Rizotto alla Milanese. The secret is "mantecare", people usually get that part wrong and it messes up the whole thing
Dream vacation destination:
In the movie of my life, I would be played by:
Go-to ice cream flavor:
Orange sorbet in a waffle cone
Brand I admire: