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Join DAC and Marketing Brew for Marketing Isn’t One-Size-Fits-All—a fast-paced webinar busting the outdated myths behind full-funnel strategy.
Speaker
Nasser Sahlool
Senior Vice President, Client Strategy
Speaker
Nasser Sahlool
Senior Vice President, Client Strategy
Speaker
Jenna Watson
Senior Vice President, Digital Media
Marketers love to talk about full-funnel strategy, but most campaign strategies are built on outdated assumptions, generic messaging, one-size-fits-all creative, and broad-reach media plans that overlook one of the biggest drivers of performance: Where your customers actually are.
In this fast-paced, myth-busting session, DAC, an international full-funnel media agency, joins Marketing Brew to expose the biggest misconceptions holding marketers back from unlocking true full-funnel impact. We’ll also explore the marketing components that could be foundational for relevance with your target audiences.
Speaker
Senior Vice President, Client Strategy
Nasser Sahlool is senior VP of strategy at DAC. Nasser leads a global team of award-winning strategists and researchers whose job is to design and implement high-performing international programs that connect and drive brand and revenue. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, and Google Engage.
Speaker
Senior Vice President, Digital Media
Jenna Watson has worked in media agencies since the wild west days of digital, when “strategy” meant making it up as you went, best practices were invented on the fly, and none of it would pass muster today. Starting as an email marketer (yes, the spammy kind), she moved through paid search, account management, and media strategy, and never looked back. Now DAC’s SVP of Media, Jenna drives the agency’s media direction and ensures the team’s work is as innovative as it is effective. An Iowa native, Jenna traded cornfields for city skylines, making a stop in Seattle before settling in Chicago for 25 years. These days, she’s taken her adventures international and now calls London home. Over her career, Jenna has shaped media approaches for top brands across nearly every industry vertical. At DAC, she is accountable for the full media discipline, charting the course, raising the bar, shaping the future, and making sure the work delivers results that matter.
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